The Ice Cold War

The Ice Cold War was the name given to period between the end of the Cold War and the Cola War. The period is marked by the rise in the two largest soda companies, Coca-Cola Company and PepsiCo Inc. and their militarization. The Ice Cold War led to the Cola War, the most devastating conflict in the United States.

The Ice Cold War
After the demise of the Soviet Union, the Russian Federation inherited most of their debts. Unable to pay PepsiCo, they sold the soda company several ships from their navy, turning the company into the owner of the 6th largest navy in the world. Coca-Cola Company followed suit by secretly buying weapons from former Soviet states. The purchase of the Columbian aircraft carrier Revolución marked the start of the Ice Cold War.

Both companies attempted to gain the upper hand as the situation of the United States slowly crumbles due to political scandals and bad decisions. During the disastrous Gulf War, Coca-Cola secretly supplied Iraq with NATO and the most advanced of Soviet weapons. In 1998, the stock market dropped, causing mass unemployment and societal collapse.

The relatively neutral PepsiCo used this moment to promote their newest product, Pepsi P. The cheap and surprisingly healthy carbonated energy drink was a sensation in the market and was quickly exported to other countries, leading to massive success. Coca-Cola's shares began to plummet and as the millennium comes to a close, it became clear that Pepsi wins the Ice Cold War.

Coca-Cola began to experiment in soda weaponry, finding several properties that can be weaponized. Unknowingly Pepsi also started their own weapons program after buying some of the United States' weapons. Both are interested in the mysterious substance known as Perfect, believing that it holds the key to their victory. The country was torn in half over their affiliation. The United States West Coast (bar Hawaii, Alaska, the Four States, and Texas) supports Coca-Cola while PepsiCo wins over the East Coast.

The End of the Ice Cold War
Nobody knows who launched it first but during the morning of September 1st, a huge explosion struck New Mexico. Both sides, armed with Cola missiles, launched most of their new weapons against each other. Two hours have past and most of America was turned into a soda-contaminated wasteland. PepsiCo.'s quick response subsidiary, Pepsi Society went into action and kept the peace rather quickly with little opposition while Coca-Cola Company used force and crackdowns to keep their areas quite. Thus starts a new chapter in the history of the United States, a brutal stalemate worse than the Civil War as two drink companies attempt to eliminate one another over the ruins of the revolution.

Trivia

 * This event serves as the backstory of the Pepsiman's world.
 * The name Ice Cold War was taken from a Reddit post about a hypothetical scenario where Coca Cola and Pepsi starts a new Cold War.